Works → References

Umami

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Client
Umami
Date
Summer 2008 –
Commission
Designing of concept, interface, usability & appearance and development

Umami is a fast-growing lifestyle service. The site merges information oriented visual design and light blog-like publishing with interesting heavyweight content. New articles are published daily. We brought elements of magazine design to traditional blog way of doing things. The appearance of the site is calm but not boring. The user interface is made as easy as possible for the casual visitor while not forgetting the needs of experienced users.

Thanks to well designed base and interesting content the site has accumulated visitors with relatively small investments. The comments generate new content by the users, like favorite recipes and new ideas for articles. The discussion forum was opened for the public in the spring of 2009.